The Icarus Deception

We've always been warned about flying too high. Godin's argument is that the real danger is flying too low.

The book defines art broadly — not just painting or music, but any work that matters to someone, that requires genuine creative risk, that isn't just following a template. In a world where compliance is increasingly commoditised, art is what can't be automated.

The part that got to me: playing it safe looks like the low-risk option. In the connection economy, it's actually the riskiest move.

A short read that tends to raise the standard you hold your own work to.